Tuesday, November 14, 2006

The cessioncommunity SWOT analysis:

SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face.

What advantages does cessioncommunity have?
What do we do really well?
What unique resources do we have access to?
What do people outside the community see as our strengths?

Consider this from an internal perspective, and from the point of view of people we want to reach. And be realistic.

What could we improve?
What should we avoid?
What are people we are trying to reach likely to see as weaknesses?

Again, consider this from an internal and external basis: Do other people seem to perceive weaknesses that we do not see? It is best to be realistic now, and face any unpleasant truths as soon as possible.

Where are the opportunities for us in our environment and the communities in which we are placed?
What are the interesting trends you are aware of?
Useful opportunities can come from such things as changes in social patterns, population profiles, lifestyle changes, etc.
Are there local events that are a match for us?
A useful approach to looking at opportunities is to look at strengths and ask yourself whether these open up any opportunities.

Alternatively, look at weaknesses and ask yourself whether you could open up opportunities by eliminating them.

What obstacles do we face? Is competition an issue?

Strengths and weaknesses are often internal to an organisation. Opportunities and threats often relate to external factors.

Start a new post with your thoughts on each - feel free to comment on what others post as well. I've also posted a SWOT analysis we completed for cessioncollision to start the process...


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